In the highly competitive business-to-business medical market, creating demand and raising eyebrows requires a multi-faceted communications approach along with an experienced team. Soma Access Systems, a startup medical technology firm, engaged Hughes Agency for a comprehensive branding, marketing and PR strategy to capture the attention of ultrasound manufacturers, physicians and health advocates for the launch of a revolutionary medical device.

Challenge
Introduce a new company and product into a competitive market while building awareness and purchase intent across target audiences ahead of product availability.

Solution
Use an international industry event as a platform to launch an engaging and highly visible brand identity. Attract influencers, journalists and potential clients with creative traditional and digital media outreach. Continue to communicate the company’s technological superiority while raising product visibility with a strategic mix of traditional, digital and social media outreach.

Results
Hughes Agency successfully helped introduce Soma Access Systems as a valid player in the medical device industry. Our team generated significant product buzz and recognition by creating a groundswell of support with the target audience. Not only did we design a corporate and brand identity, we extended the brand online, in print and advertising materials, in videos and a highly visual tradeshow booth.

“Hughes Agency has always had a reputation for delivering
outstanding work, but now that I’m a client, I see it’s
much more than this – the business-to-business team
became an extension of our team. They care about
the quality of their work, they understand the
value of attention to detail and they get results.”  
-Dexter Hagy, CEO, Soma Access Systems