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Bringing the Magic to Life

By Jane Harrison Fisher

I’m always amazed and intrigued when talented, seasoned entrepreneurs create new concepts together.  I’ve had the pleasure of “watching the magic happen” with Greenville’s newest event space, Avenue.  With the leadership and vision of Velda and Jackson Hughes, Avenue has now become a reality for anyone to enjoy!

Jackson Hughes, president of Hughes Commercial Properties, and Velda Hughes, president of Hughes Agency, created a space that is truly unique to Greenville. While this husband and wife duo have built successful businesses of their own, this is the first project they have ventured into together. Throughout their respective careers, they have spent countless hours ensuring their clients have the most amazing experience with their respective brands.  Avenue is no exception. This venture was sure to be a success, thanks to their incredible attention to detail and their passion for making the space unique and elegant. Ultimately, their goal was to provide a new experience to everyone in the community that is unlike anything Greenville has ever seen.

As the partnership with well-known restaurateur Rick Erwin came together, I had the opportunity to watch yet another entrepreneur use his knowledge to pull together a new concept that was something new for him, too!

As I first toured potential clients in the space, it was a simple office building shell.  Many people could hear me speak about the vision, and seemed energetic about the final plans as we walked the space and talked about what Avenue would become.  Others were understandably skeptical of everything we envisioned!  And today, it’s a reality for all of us to celebrate!  With more than 70 events already on the books, we continue to “watch the magic happen” in such an elegant space!

If you have not been to an event at Avenue, check out the action at