BlackBerry Appoints SYNNEX Corporation as New American Distributor to Manage and Drive Partner Ecosystem Growth
BlackBerry Limited (NYSE: BB; TSX: BB) today announced a new distribution agreement in the United States with SYNNEX Corporation (NYSE: SNX), a leading business process services company, and its Westcon-Comstor division, which focuses on security, collaboration, networking, and data center solutions. SYNNEX now distributes the BlackBerry Enterprise Mobility Suite, a comprehensive suite of software and services that helps enterprises manage and control access to Internet of Things (IoT) devices as well as secure communications for all messaging and file types.
As part of the agreement, SYNNEX will work to accelerate partner recruitment for the BlackBerry Enterprise Partner Program and is responsible for the training, enablement, and management of key reseller partners in the commercial and enterprise markets.
The expanded relationship builds upon existing collaboration between Westcon-Comstor and BlackBerry, spanning a number of years in Latin America and Asia Pacific markets. Additionally, SYNNEX is a partner within the BlackBerry Cylance Partner Program, distributing BlackBerry Cylance advanced endpoint security solutions through the reseller network. As a result of the agreement, SYNNEX is one of only two major distributors in the United States to represent these principal lines of business, providing a full security and AI portfolio to its joint partners.
"Trusted and respected security-centric partners are extremely important as organizations recognize benefits of secure IoT initiatives," said Richard McLeod, Global Vice President, Enterprise Software Channels, BlackBerry. "SYNNEX has a very strong reputation, reach, and partner network in the commercial and enterprise markets, and we look forward to leveraging the combined power of the BlackBerry Enterprise Mobility Suite and BlackBerry Cylance's machine learning (ML) and artificial intelligence (AI) based threat detection services with SYNNEX to attain new levels of mutual growth and customer/partner value-add in the years ahead."
By working with SYNNEX, resellers can grow their customer base in strategic territories while relying on value-added services as well as flexible financing options including subscription and consumption based programs.
"We are pleased to help BlackBerry expand its commercial and enterprise businesses in the U.S. through this strategic new agreement," said Reyna Thompson, Senior Vice President, Product Management, North America, SYNNEX Corporation. "Due to our commitment to partner enablement through comprehensive services and support offerings, as well as our expertise in security and IoT, we are well-positioned to help customers effectively manage and grow their business with BlackBerry."
The BlackBerry Enterprise Partner Program is designed to help partners gain new capabilities that enable them to exceed market demand by ensuring they are equipped to successfully design, architect, implement, and support BlackBerry solutions. The program enables partners to build differentiated solutions that leverage BlackBerry's expertise in cybersecurity, endpoint management, encryption, and data privacy.
For more information on the BlackBerry Enterprise Partner Program visit www.blackberry.com/partners or sign up for the newsletter here. To learn more about BlackBerry through SYNNEX, email firstname.lastname@example.org.