IT’S NOT ABOUT WHO
MAKES THE MOST NOISE

it’s about whose story speaks to you.

featured clients

MCKIBBON HOSPITALITY

McKibbon is an award-winning company that develops, owns and operates properties for major hotel brands including Marriott International, Hilton Worldwide and Starwood Resorts and Hotels, with a portfolio of more than 80 properties in 13 states.

  • CHALLENGE

  • Facilitate key introductions and build awareness for McKibbon's Aloft Greenville Downtown hotel opening in November 2015 to ensure the local community is well-connected to the McKibbon brand and its mission. Highlight McKibbon's local ties and interests, while showcasing Aloft Greenville Downtown's unique amenities and programs through consistent media coverage.
  • SERVICES

  • Public relations, community and corporate relations, advertising, social media, event support
  • RESULTS

  • Helped establish McKibbon's presence in Downtown Greenville and across the Upstate, including facilitating strategic business and community introductions and supporting the selection of appropriate company sponsorships and community involvement initiatives.
  • Secured ongoing print, broadcast and online coverage in key media outlets for Aloft Greenville Downtown.
  • Over time, added four additional McKibbon hotel properties in the Asheville and Charlotte markets to our scope of work.

“Hughes Agency is in a class by itself. They are proactive, strategic, responsive, organized and insightful. They have been instrumental in connecting us to key players in the community as well as building awareness and support of our new hotel in Greenville.”

SYNNEX CORPORATION

A Fortune 500 corporation and leading business process services company, servicing resellers, retailers and original equipment manufacturers such as HP, Intel and Microsoft, in multiple regions around the world. The company provides services IT distribution, supply chain management, contract assembly and global business services.

  • CHALLENGE

  • Secure earned regional, national, trade and financial media coverage, increase market visibility, and create greater industry relevance for SYNNEX, its key initiatives, services, products and leaders. Create results-oriented paid media plans across multiple business units that maximize budgets and achieve the highest ROI possible.
  • SERVICES

  • Public relations, overall communications strategy development, on-site and remote media relations, PR writing, social media, media monitoring; and media planning, buying and measurement
  • RESULTS

  • Exponentially increased coverage in major trade, regional and local media sources and established SYNNEX as a preferred source for journalists
  • Connected executives with regional business leaders, providing valuable exposure outside their core audience and establishing SYNNEX as a corporate citizen
  • Increased brand awareness through driving traffic to targeted websites and captured qualified lead generation

“I hired Hughes not only to increase coverage in the trade press and establish contacts with industry journalists, but also to find and grow meaningful relationships in Greenville, S.C. In addition to tremendously increasing our local presence, they’ve developed strong relationships with key contacts across North America.”

SYNNEX
SHARE THE MAGIC

An annual fundraising initiative created by SYNNEX Corporation to provide the much needed funding for children in the Upstate of South Carolina facing incredible challenges.

  • CHALLENGE

  • Create an annual fundraiser to benefit children in need in Upstate South Carolina.
  • SERVICES

  • Planning, design, marketing, community relations, promotion and coordination of annual fundraising events
  • RESULTS

  • Raised more than $6.6 million since its inception in 2011
  • Grew the initiative from a one-night gala to a year-round fundraising initiative with community events that attract thousands of participants

“Professional, involved, creative, doers. I was asked once why do I use the Hughes Agency (as a reference). My answer, why wouldn’t you? Hire them now.”

GREENVILLE CHAMBER

More than 2,400 investors strong, the Greenville Chamber is the largest business organization in Upstate of South Carolina with a vision to build one of the premier business communities in the world.

  • CHALLENGE

  • Build and strengthen the Chamber’s relationships with key community and business leaders to increase sponsorship revenue, attendance and fundraising through well-produced, engaging events and boost exposure in target markets.
  • SERVICES

  • Public relations, community relations, media relations, event management, sponsorship solicitation, marketing and advertising
  • RESULTS

  • Planned and executed profitable, media-worthy events with a growing attendance that have netted more than $2 million for the Chamber since 2003
  • Created the largest business meeting in the state

“Hughes provides a turn-key package, handling everything from sponsorships and planning to staging and executing top-drawer, truly professional events.”

Caviar & Bananas

Caviar & Bananas is a nationally recognized upscale market and cafe that offers breakfast, lunch, dinner, weekend brunch, gourmet-to-go catering and gourmet gift offerings. With three locations in Charleston, SC, Caviar & Bananas entered the Greenville market with the opening of its fourth location in August 2016.

  • CHALLENGE

  • Build local awareness of Caviar & Bananas before, during and post-opening through earned media coverage, targeted advertising, special events, and the facilitation of introductions to key local influencers. Educate the downtown community and the general public about the unique Caviar & Bananas concept, while helping establish a loyal local following for the brand.
  • SERVICES

  • Public, Media and Community Relations, Advertising, Special Events Coordination
  • RESULTS

  • Established a strong foundation for the Caviar & Bananas brand in Greenville and across the Upstate by securing ongoing print, online and broadcast media coverage around the grand opening.
  • Helped coordinate a successful grand opening in Greenville with a week-long series of special events that incorporated key downtown businesses and community contacts.
  • Continue to facilitate the development of strategic community partnerships, consult on the development and coordination of special events, and secure impactful media coverage to ensure the Caviar & Bananas brand stays top-of-mind among the Greenville community.

“Working with the team at Hughes Agency has been the most invaluable decision we have made. Being headquartered in Charleston, they have been a tremendous asset as they truly have become an extension of our internal marketing department on the ground. They provided us with a strategic, comprehensive plan–soup to nuts–that has ensured a highly successful entrance and welcome into the Greenville community.”

CLEMENT'S KINDNESS
FUND FOR THE CHILDREN

Clement's Kindness Fund for the Children was established at the Community Foundation of Greenville to help with medical and non-medical, social, emotional, and financial needs of Upstate families impacted by pediatric cancer and serious blood disorders.

  • CHALLENGE

  • Increase awareness of and raise funds to help Upstate families in need of medical, social, emotional and financial support through marketing and communication campaigns.
  • SERVICES

  • Public relations, media relations, community relations, marketing and advertising, event management, internal/external communications
  • RESULTS

  • Created the annual report, including coordination of interviews and photo shoots, for the past decade
  • Developed press materials and invitations
  • Executed press conferences to engage and educate the community

“There would not be a Clement's Kindness if it was not for the hard work and precision of the Hughes Agency. Their direction and assistance on our annual report each year has enabled us to help more children than we ever imagined.”

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